|
|
| |
| Marketing Strategies Of Insurance Companies With Special Reference To Health Insurance In Andhra Pradesh |
Chandra, Mohan.
|
Abstract:
Health is wealth it is the billion years quote. The recent scenario in insurance industry is raising hopes on future prospects. Among the three categories, life insurance, nonlife insurance and health insurance third one has become more prominent than the two due to the changing global environmental and cultural differences. In India getting minimum health service is still under construction stage. Particularly rural India is suffering a lot. The infrastructural facilities we are having and the per capita spent on health reveals the adverse state of the industry. The maximum amount spent on health is from out of pocket only in India. These circumstances are the best opportunities to the insurer to tap the market. In recent times the announcements like national health policy and GDP allocation percentage increase on health from the central government are giving hope on the better future. The regulatory body IRDA has introduced several new kinds of practices with the motive of boosting insurance industry aiming better service and reach. The companies offering health insurance are (since 2005 with special category recognition) now focusing on reaching customers with combo packs. But, the very lagging area promotion is still under correction. It is the time to have a discussion on health insurance strategies in view of global signs. With this opportunity I tried to bring some of the points relevant for discussion along with the views.
|
|
|
| | |