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| The Reality of Adopting the Strategic Orientation in the Palestinian Industrial Companies |
Ahmed M. A. FarajAllah, Suliman A. El Talla, Samy S. Abu-Naser, Mazen J. Al Shobaki
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Abstract:
This study aims at identifying the reality of adopting the strategic directions in the Palestinian industrial companies in Gaza Strip. The study used the analytical descriptive method. The study population consists of (236) industrial companies in Gaza Strip. The size of the society is (95) companies which is (40%) of the size of population. The questionnaires were distributed manually. The retrieved and valid questionnaires reached 85 which is (89.5%).
The results of the study were: a high adoption of the strategic direction in the Palestinian industrial companies, and the dimensions were as follows: creative orientation (85.4%), learning orientation (78.6%), and market orientation (76.4%). The study presented a number of recommendations, the most important of which are: The importance of the strategic management and the importance of the strategic direction and work on linking it to the information systems. Its main objective is to meet the needs of the customers, so that it draws its real strength from all employees in the company, Competition and control of efforts in the market to develop policies capable of meeting the challenges of competitors and maintaining the company's market share and increase
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