International Journal of Academic Management Science Research (IJAMSR)
  Year: 2019 | Volume: 3 | Issue: 4 | Page No.: 27-32
The Effects of Extrinsic Rewards to Employee Creativity and the Mediating Role of Creative Self-Efficacy a Perspective of Social Cognitive Theory
Sayed Sami Muzafary, Zhixia Chen, Zalmay Wafayar & Mohammad Naim Wahdat

Abstract:
The purpose of this research paper is to investigate the effects of extrinsic rewards for creativity to employee creativity and the mediating role of creative self-efficacy, by using social cognitive theory as an overarching theory to clarify these effects. Our finding shows that extrinsic rewards for creativity enhance employee creativity through creativity self-efficacy. Moreover, social cognitive theory as overarching theory clarifies how and why extrinsic rewards for creativity can affect employee creativity. Furthermore, our results explained, how extrinsic reward for creativity enhances employee creativity by pointing to the important mediating role of creative self-efficacy.