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| Influence of Gender Equality Initiatives on Performance of Female Journalists in the Media Industry in Kenya |
Joan Wangusi, Isaac Abuya
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Abstract:
Gender mainstreaming has variously been found to affect the performance of employees in organisations. Studies conducted in the past have established that gender mainstreaming is an important aspect of performance in the workplace. One important aspect of gender mainstreaming is gender equality initiative in the workplace. This study sought to investigate the influence of gender equality initiative on performance of female journalists in Kenya in terms of promotions, assignments, flexibility of working arrangements and the composition of employees. The results of this study will assist organizational managers to implement initiatives and programs that will enhance gender equality thus improving the performance of female employees in the workplace. The cross-sectional study which was conducted in four mainstream media organizations in Kenya used self-administered questionnaires which were used to collect data from randomly selected 320 male and female journalists working in the Standard Media Group, Nation Media Group, Kenya Broadcasting Corporation (KBC) and Media Max Limited. The survey established that gender equality initiative influences female journalist’s performance to a statistically significant extent. Additionally, it was found that gender equality initiative accounts for a 24.6 percent variation in the performance of female journalists. It is therefore important to ensure that organizational management take cognizance of how gender equality initiative can actually influence the performance of female employees within their organisations.
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