International Journal of Academic Information Systems Research (IJAISR)   Year: 2019 | Volume: 3 | Issue: 8 | Page No.: 12-19 Success and Relevance of Social Networking Sites (SNS) Integration in E-Recruitment: HR Personnel Perspectives in Ghana Mohammed Abdul-Latif, Frank Boateng, Bilal Eneizan Abstract: Today in the era of internet technology through the rapid development of information technology, everyone and everything seems connected across the globe. The use of the internet has become embedded and an important tool. Furthermore, many organizations has join the digital world by establishing their presence on social networking sites (SNS) such as LinkedIn, Facebook, Instagram and Twitter especially in Ghana. This research investigated the success and relevance of social networking sites in recruitment in Ghana. The research sought the opinions of 247 Human Resource practitioners in Ghana. A purposive and nonprobability sampling techniques was used. From the study, it was found out that E-Recruitment has made the job and the search for candidates very cheap and easy compared to traditional methods and has therefore achieved rapid success. The use of SNS particularly LinkedIn to recruit HR professionals in Ghana is on the rise from the survey. Also, the most successful SNS is LinkedIn due to the ability of job seekers to be specifically targeted and selected from the brand's followers, connections, or supporters. It was found out that, organizations needs leverage social networking sites to strengthen corporate values messages.