International Journal of Academic Multidisciplinary Research (IJAMR)
  Year: 2019 | Volume: 3 | Issue: 8 | Page No.: 79-85
Assessing the Effectiveness of Room Management Tactics in Maximizing Accommodation Revenue
John Adanse, Apakah Bella (Ms.), Ahmed Asmau (Ms.)

Abstract:
The study was conducted to assess the effectiveness of room management tactics in maximizing accommodation revenue. A simple random sampling technique was used to obtain a sample of fifty (50) respondents for the study. Questionnaire was the main research instrument. The data collected was processed using SPSS software package, analyzed and presented using descriptive statistics to obtain frequencies and percentages. The study found out that the majority of the respondents were female. Most of the respondents were between 22-29 years. The highest level of education was diploma holders. The findings showed that segmentation was a strategy used by majority of the hotels. They study also revealed that overall booking and forecasting were strategies adopted by the hotels to manage their rooms revenue. It was recommended that hotel Managers should embrace technology in all operations, especially information communication technology, which widens the coverage of hotels information accessibility and increase marketing activities, so that they can attract guests from far and wide. Again, hotels implement Yield Management fully in their hotels to increase and maximize revenue.