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| Viral Marketing Strategies in Palestine Cellular Communications Company (Jawwal) |
Mazen J. Al Shobaki, Suliman A. El Talla, Samy S. Abu-Naser
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Abstract:
This study aimed to identify the viral marketing strategies in Palestine Cellular Communications Company (Jawwal), where the researchers used the descriptive analytical method, through a questionnaire randomly distributed to the sample of workers in Palestine Cellular Communications Company (Jawwal) In the Gaza Strip reached (60) employees. The results of the study showed that there is a high level of viral marketing in Palestine Cellular Communications Company (Jawwal), where the total score was relative (82.17%). The order of dimensions of viral marketing was as follows: material stimulation and free offers with a relative weight (86.81%), opinion leaders "influential spoken word with a relative weight (83.76%), viral advertising campaigns with a relative weight (81.17%), electronic publishing media with a relative weight ( The results showed that there are differences due to the gender variable in Palestine Cellular Communications Company (Jawwal) in favor of males, and there are no differences due to the age variable, and there are differences due to the variable years of service in the field of electronic publishing and the total degree of viral marketing. The study made a number of recommendations, including: Increasing interest in using social media as an important area for viral marketing campaigns. Attention to the use of electronic publishing means to motivate beneficiaries to receive the company's services. Increase the trust of beneficiaries in the company's services by offering competitive campaigns that meet the needs of the beneficiaries. Mainstreaming viral marketing to different Palestinian companies as a modern marketing approach that leads to quick results.
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