Abstract:
This paper focuses on the determinants that affect the selection of banks. The impact of convenience, price, security, personal influence, electronic services and appearance was examined on bank selection. The current study is quantitative in nature. The collection of the data is done by the close-ended questionnaire. The study uses SPSS to test the hypothesis. The sample size of the study is 150 respondents. The selection of the sample is done on the basis that the respondent must be a banking customer in Iraq. The development of questionnaire is on the base of the available knowledge and literature. The results indicated the positive and significant impact of convenience, price, security, personal influence, electronic services and appearance on bank selection. The finding of the study were discussed in line with the previous studies and the study limitations and future research areas are also discussed.
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