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| Impact of Corporate Vision Process in Business Development in Nigeria |
Okoh Lucky, Amarine Kinsley Chukwubueze
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Abstract:
The business environment of today is characterized as by both dynamic and complex. As a result, commercial organizations face fierce competition on all fronts. To deal with strategic planning in this business environment has become difficult and corporate vision has been discussed as a major concept which is needed doe survival and growth. Formulating of a Corporate vision is considered as the first step of the strategic management process. This research paper examined attained the impact of corporate vision process in corporate vision process in business development in Nigeria. The concept of corporate vision was examined from various points of view. Examples of corporate vision, characteristics of a good corporate vision and steps to be taken by organization were also discussed. The study concluded that for corporate organization to function successfully effective corporate vision is imperative. The study therefore recommends developing an effective management culture which should be made up of spirit and feelings and structure and framework, effective stable, challenging and future-oriented, driving the vision into the day-to-day operations of the organization, measuring and assessing progress in all internal and external functions and a host of other strategies for effective corporate vision in organizations.
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