|
|
| |
| E-Commerce and Performance of Small and Medium Scale Enterprises in Awka, Anambra State, Nigeria |
Anekwe Rita Ifeoma, Nwokediba Charles Chikwado
|
Abstract:
The study explores e-commerce and performance of small and medium scale enterprises in Awka, Anambra State, Nigeria. It specifically seeks to ascertain the effect of e-commerce investment costs on SMEs growth, and also examine the effect of e-commerce security on customer retention. Descriptive survey research design was adopted for the study. The population was the 548 registered SMEs in Awka, Anambra State. The sample size of 85 was obtained using Taro Yamani’s formula. The main instrument for data collection was questionnaire. Data collected were analyzed using descriptive statistics. Regression statistical tool was further used to test the hypotheses of the study. The study found that e-commerce investment costs are not significantly related to SMEs growth in Anambra State. There is a significant relationship between e-commerce security and customer retention in Anambra State. Therefore, the study recommends that managers of SMEs should continuously research and invest in emerging e-commerce technologies and its components because they have been proven to significantly promote SMEs growth and performance. Furthermore, SMEs should also ensure that all online transactions are done with trusted persons whose identities are not anonymous and should use secured websites as well as document receipts of every online commercial activity.
|
|
|
| | |