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| Strategy of Community Economic Empowerment of Pakis District through Social Media Marketing Application for Increase Sales Promotion and Pakis Durian well as processed products |
Ar A'yuni Qurrota Ruhimat, Alif Yudha Auliya, Fitriyana Goddess, Ridho Alfarisi
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Abstract:
Pakis village is a village in the district of Panti, Jember, East Java, where most of the population livelihood as farmers, plantation workers, and farmers. Pakis village has abundant natural products such as durian fruit. Unfortunately, the abundance of natural products are not offset by the capacity of communities businesses selling durian in selling durian or durian variety of processed products. The method used, comprising: providing insight (socialization), skills training, as well as assistance for the implementation of science and technology. Pakis rural communities are able to market the crop, especially durian through social media.
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