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| Strategic Thinking Role of in Enhancing Competitiveness (An Applied Study on Ooredoo in Gaza Strip Governorates) |
Ahmoud N. Al-Wahidi and Samy S. Abu-Naser
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Abstract:
The study aimed to identify the role of strategic thinking in enhancing the competitive capabilities of Ooredoo cellular telecommunications company in the Gaza Strip governorates. To achieve the objectives of the study, The researcher used the descriptive-analytical approach and used the census method to collect data from (100) employees working in the supervisory positions in Ooredoo company in the Gaza strip governorates. The study used a questionnaire as a tool for the study, to collect data. The most important findings of the study were: There is a statistically significant impact at the level (a=0.05) of the strategic thinking in the competitive capabilities of the Ooredoo ceullar telecommunications company in Gaza strip governorates. There is a statistically significant impact at the level of (a=0.05) for the opportunities thinking and holistic thinking in the competitive capabilities of the company, while there is no statistically significant impact at the level (a=0.05) of the focus and timely thinking in the competitive capabilities of the company in Gaza strip governorates. The most important recommendations of the study were: The need to adopt a strategic plan that simulates the current and future situation of the company and work to develop that plan continuously by experts in this field.
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