International Journal of Academic Multidisciplinary Research (IJAMR)   Year: 2020 | Volume: 4 | Issue: 10 | Page No.: 15-19 Emergence of a Situational Leadership during COVID-19 Pandemic called New Normal Leadership Prof. Christopher DC. Francisco, LPT, MAEd, SMRIEdr, PhD (cand.), Alvin V. Nuqui, PTRP, LPT, FRIEdr, PhD Abstract: The main aim of the study was to extract an emergence of situational leadership during COVID-19 pandemic called new normal leadership among school administrators in the Philippines.To achieve this aim, the researcher selected several school administrators within the Province of Bulacan during the school year 2020-2021. The study utilized a qualitative research design which aimed to describe the lived experiences of individuals in a certain phenomenon or human condition. Using transcriptions, codes, and triangulations of the data gathered, themes were extracted in the data analysis. Findings revealed that: (1) New Normal Leadership is the ability to be adaptive while staying strong with one's commitment; (2) It is about being an effective instructional decision-maker; (3) A leader who is a good planner, vigilant, and initiator. Towards the end of this study, conclusions were drawn and recommendations were offered like the further testing of this extrated theory in quantitative approach, as highly recommended for confirmatory and more in-depth examinations.