International Journal of Academic Multidisciplinary Research (IJAMR)
  Year: 2020 | Volume: 4 | Issue: 10 | Page No.: 27-39
Cultural Challenge and Opportunities for China's BRI Initiative: Evidence from Ethio-China Corporate Investment
Tikuye Gashaw Awoke

Abstract:
The objective of this study is to analyze the cultural challenges and opportunities presented by corporate investment from Ethio-China for China's Belt and Road Initiative (BRI). The study employed both a descriptive and an explanatory approach to science. The data is collected from secondary data sources. By using both qualitative and quantitative statistical indicators, the interpretation of the research assisted the consideration of significant variables. This study analyzes the patterns and variables of Ethio-China corporate investment over the last two decades, starting from 1992 to 2019. The study used six predictor variables to what degree the dependent variable affects productive corporate investment in the Belt and road initiative. Trade rate, foreign direct investments, infrastructure, socio-cultural cooperation, business culture, and cultural barriers are the indicator variables. The study's review and finding results therefore indicate that China's corporate investment in the Belt and Road Initiative has a positive and important effect on the economy of Ethiopia in growing trade volume, expanding foreign direct investment, investing in infrastructure, socio-cultural cooperation, and cultural business. In addition, Corporate investment in the Ethio-China Belt and Road Initiative is affected by severe difficulties due to lack of energy, investment option disparities, differences in working habits, cultural attitudes, cultural tensions and language barriers, and political uncertainty. For these reasons, Ethiopia does not take advantage of the opportunities to optimize anticipated results from corporate investment in China's Belt and Road Initiative. Chinese companies and investors, however, are productive and play a significant role in Ethiopia's overall economic development and technology transfer. As the analysis and results of the study indicate that bilateral relations has improved by both Ethiopia and China. Nevertheless, China's strong commitment to Ethiopia depends on the economic front, though bilateral ties are imbalanced by low exports and high gaps in imports. Therefore, the prevailing Ethio-China relations, inspired prominently by economic factors rather than political dynamics, are beneficial to the overall influence of China on Ethiopia.