Abstract:
This study focused on critical evaluation on the satisfaction non-English Thai customers and the English language proficiencies of the staff of Beyond Café Udornthani, in the Kingdom of Thailand. The purpose of which is to develop a learning module for the Thai service providers to eloquently use the English Language in transacting business using a descriptive method of research to evaluate and analyze their weaknesses and strength in the use of the English language with depth. The study utilized the mean, standard deviation, t-tests, and the Pearson product moment correlation (r) as statistical tools using the SPSS programs which include the purposive sampling to determine the sampling size intended for the study since it is very difficult to identify the numbers of customers coming in everyday, ambush or convenient sampling is used. The results of the study turned out to be no relationship between the satisfactions of the Thai English speaking customers with the "poor" evaluations on the English proficiencies among the staff at Beyond Café Udornthani, Kingdom of Thailand. It only means one thing that; Thai people do not even give a negative impression to those who are not good in English in rendering service. But then there is a need for these service providers to have intensive English language training for the foreign customers visiting the place to effectively and confidently use the language.
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