Abstract:
Innovation and creativity are issues that are commonly used from the perspective of the manufacturing industry, though they are as much needed in the services industries for effective and efficient results. Innovations may be the profitable market introduction of new products and services, improved production techniques or process better or more efficient way of applying, marketing, communication and management organizational applications. The study focuses on innovation applications in tourism industry by analyzing successful case studies. Innovation success factors were examined and common issues were found which are provided as suggestions to improve the performance of tourism establishments by means of process innovation.
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