International Journal of Engineering and Information Systems (IJEAIS)

Title: Modern Strategies and Tactics of the Pr Industry

Authors: Akbarov Nurislom Akhtamjon ugli, Aliyeva Nodira Makhkampultovna

Volume: 4

Issue: 12

Pages: 138-140

Publication Date: 2020/12/28

Abstract:
This article analyzes the activities of the PR industry as a whole, examines the concept of public relations, as well as the importance of strategic and tactical techniques in the field of PR. The stages of the strategy and examples of tactics that contribute to improving the efficiency of activities in any area are proposed.

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