International Journal of Engineering and Information Systems (IJEAIS)   Year: 2020 | Volume: 4 | Issue: 12 | Page No.: 138-140 Modern Strategies and Tactics of the Pr Industry Akbarov Nurislom Akhtamjon ugli, Aliyeva Nodira Makhkampultovna Abstract: This article analyzes the activities of the PR industry as a whole, examines the concept of public relations, as well as the importance of strategic and tactical techniques in the field of PR. The stages of the strategy and examples of tactics that contribute to improving the efficiency of activities in any area are proposed.