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| The Impact of The Integration of Artificial Intelligence Techniques and Continuous Improvement of Operations on the Performance Excellence in Accounting and Auditing Offices A Field Study on Accounting and Auditing Offices Working in Gaza Strip |
Dr. Mohammed Mosa farajallah, Dr. Dalal Mohammed Ibrahim Mohammed
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Abstract:
This study aimed to identify the impact of integration between artificial intelligence techniques and continuous improvement of operations on performance excellence in accounting and auditing offices working in Gaza Strip, and to define the concepts of continuous improvement operations and artificial intelligence techniques and their importance, goals and its measurement indicators., in addition to the definition of the concept of organizational performance excellence, and its importance, And measured indicators. The study followed the descriptive-analytical approach. to achieve the study objective, the researcher designed a questionnaire as a study tool. The results of the analysis revealed a significant statistically significant impact between artificial intelligence techniques and continuous improvement of operations on performance excellence, Continuous training on improving operations and using modern accounting techniques is the basis for performance excellence, The human element is considered the most important element in applying modern technologies in accounting offices, and therefore it is the first element to achieve quality and excellence. The researcher recommended: Encourage accounting offices to use modern technologies in the performance of their tasks, especially continuous improvement techniques and artificial intelligence techniques. Working to increase the number of professional courses for employees to learn about modern technologies, to keep abreast of the continuous and changing developments in the modern business environment.
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