|
|
| |
| Obstacles of Strategic Planning and Future Attitudes for Tourism Marketing |
Fathi Alshare, Bilal Eneizan, Marwan Al-Salaymeh, Odai Eneizan, Ali Al-Zoubi
|
Abstract:
The study aimed to identify the obstacles facing tourism marketing in Jordan. The population of the study was consisted of the working hotels in the Northern region (Irbid, Ajloun, Jerash and Mafraq) from which a sample of 50 managers and workers, a questionnaire was developed as the tool of the study. Results indicated that paying attention to tourism sites and to better marketing them to highlight their aesthetics to contribute in the national income , creating job Opportunities , training the concerned human resources with high levels of training to attract more tourists , in addition, tourism assists in acquiring new friendships in the future. The results also indicated an effective positive relationship between the proper planning adopted by those organizing the tourism process and the increased number of tourists visiting the northern region. The study recommended with increasing tourism services and continuously improving all the tourism facilities, developing proper tourism plans for tourism marketing, offering all needs and desires of the local and foreign tourists in tourism sites as well as repairing tourist sites and restructuring them.
|
|
|
| | |