Title: Green Marketing and Sustainability: Review Paper
Authors: Bilal Eneizan, Fathi Alshare, Marwan Salaymeh, Odai Enaizan, Mohammed Abdul-Latif
Volume: 4
Issue: 4
Pages: 26-30
Publication Date: 2020/04/28
Abstract:
The main aim of this paper is to review the related work regarding the green marketing, green marketing mix and sustainability in developing countries. Green marketing could be used a new strategy to protect the environment and also to improve the overall firm performance. It is recommended by the previous studies that the implementation of green marketing strategy is a critical issue to protect the environment and provides clean and green products and services to the consumers.