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| Green Marketing and Sustainability: Review Paper |
Bilal Eneizan, Fathi Alshare, Marwan Salaymeh, Odai Enaizan, Mohammed Abdul-Latif
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Abstract:
The main aim of this paper is to review the related work regarding the green marketing, green marketing mix and sustainability in developing countries. Green marketing could be used a new strategy to protect the environment and also to improve the overall firm performance. It is recommended by the previous studies that the implementation of green marketing strategy is a critical issue to protect the environment and provides clean and green products and services to the consumers.
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