Title: Effect of Task Environment on Performance of Manufacturing Firms in Anambra State, Nigeria
Authors: Dr. Nwanah Chizoba Patience and Dr. Anekwe Rita Ifeoma
Volume: 4
Issue: 5
Pages: 104-108
Publication Date: 2020/05/28
Abstract:
This study explores the effect of task environment on the organizational performance of manufacturing firms in Anambra state, Nigeria. Specifically, the study investigates the nature of the relationship between the bargaining power of customers and firms' market share. A descriptive survey design method was adopted. The population of the study is 485 which comprises the management and non-management staff of three selected manufacturing organizations in Anambra state. A sample size of 219 respondents was drawn using Taro Yamane formula. Pearson product-moment correlation coefficient was employed in testing the hypothesis. The finding revealed that there was a significant positive relationship between the bargaining power of customers and firms' market share (? = 0.741, p = 0.003 < 0.05). It was recommended that manufacturing firms should be committed to maintaining a cordial relationship with their customers and avoids possible conflict in both short and long-run. Organization should match the changing needs of customers because of new or improved products in today's constantly changing business environment.