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| Multinational Corporations and Crisis Management: An Evaluation of Facebook-Cambridge Analytica Data Scandal |
Chukwurah, Daniel Chi Jnr, PhD, Akam, Benjamin Ekene, Moses Nnamdi
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Abstract:
The be-all and end-all cum essential element of all organizations is the achievement of set organizational goals or objectives and in order to attain those objectives, organizations must overcome challenges or crisis as they arise. No organization can effectively and efficiently actualize organizational objectives without a robust crisis management techniques and team. The paper been a qualitative study and making use of secondary sources of data generation as well as adopting documentary analysis, investigated one of such crisis involving a Multinational corporation - Facebook Inc., its corporate social responsibility efforts and how the corporation managed the crisis. It also provided a critique of Facebook's management of the crisis and recommended inter-alia that though Facebook scaled through the scandal, they really should have responded earlier than they did. as well as conduct a steady online survey to determine how best to improve on their services vis-à-vis users' privacy.
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