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| Strategic Creativity and Influence in Enhancing the Perceived Organizational Reputation in Islamic Banks |
Mohamed S. keshta, Suliman A. El Talla, Mazen J. Al Shobaki, Samy S. Abu-Naser
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Abstract:
It aimed at identifying strategic creativity and its impact in enhancing the perceived organizational reputation in Islamic banks in Palestine. The study adopted the descriptive analytical approach, and a questionnaire was desaigned as a tool for the study, and the study community has been represented by all employees in Islamic banks from the top and middle management, and the study has been applied On the Palestinian Islamic Bank and the Arab Islamic Bank; A comprehensive inventory method was used, given the small size of the study sample, as questionnaires were distributed to (175) employees, and a number of (5) categories were chosen from each branch of the bank, namely (general manager, deputy general manager, branch manager, head of department, director Department), and (164) questionnaires were retrieved, with a recovery rate of (93.71%). The study showed a number of results, the most important of which are: The dimensions of strategic innovation are available at a high level in Islamic banks in Palestine, with a relative weight of (82.22%). The perceived organizational reputation is available at a high level in Islamic banks in Palestine at a rate of (79.931%). There is a direct relationship of statistical significance between the application of strategic innovation in its dimensions and the level of enhancing the perceived organizational reputation in Islamic banks in Palestine. There is a statistically significant effect of the reality of applying strategic innovation on the level of enhancing the perceived organizational reputation in Islamic banks in Palestine by (45.90%), and that the remaining (54.1%) in the impact on enhancing the perceived organizational reputation is due to other variables, with the exception of the dimension of the strategic innovation environment Function, and does not affect the strengthening of organizational reputation. The study also presented a set of recommendations, including: The bank must provide the environment and the appropriate climate for employees to invest their intellectual energy, urge them to strategic creativity, and deal fairly with all creative ideas regardless of their source. Senior management in Islamic banks adopts a clear strategy to enhance their operations, to increase awareness of the importance of organizational reputation, which is perceived as being an essential pillar of development and progress.
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