Abstract:
The study endeavors to explore how motivational factors affect women's intention to run business enterprises in rural Bangladesh. This study uses a structured questionnaire and face-to-face interview with 60 rural women entrepreneurs through snowball sampling technique focusing on rural area of Bangladesh. Hypotheses were tested using Pearson correlations and regression analysis, controlling for demographic variables. The findings identify significant effect of pull motivational factors and push motivational factors on women entrepreneurship venturing is in Bangladesh. Implications and a number of recommendations are discussed as well.
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