|
|
| |
| Digital Marketing and Its Relationship to The Promotion of Strategic Sovereignty From the Workers' Point View in the Palestinian Cellular Communications Company (Jawwal) |
Dr. Amal Abdul Majid Al hila, Dr. Marwan Waleed El-massry
|
Abstract:
The study aimed at identifying the degree of practicing digital marketing and the level of strategic sovereignty in Palestinian Cellular Communications Company (Jawwal) from the workers' point view, revealing whether there is a statistically significant correlation relationship at (? ? 0.05) between the degree of practicing of digital marketing and the level of strategic sovereignty in the company, thus reaching a proposed procedural recommendations to activate the role of digital marketing in enhancing the level of strategic sovereignty in the company. By using the descriptive approach and referring to previous literature review; a questionnaire is designed consisting of (52) items distributed on (8) dimensions: Attract, Engage, Retain, Learn, Relate, The sphere of influence, Competitive Compression, Competitive Configurations. After confirming the validity and reliability of the questionnaire, it was applied to a stratified random sample of (81) administrators, department heads, and directors. The study found that the degree of digital marketing practice was high, and the level of strategic sovereignty is very high, it also found that there is a positive correlation relationship statistically significant between digital marketing and the promotion of strategic sovereignty.
|
|
|
| | |