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| Preparation of Tradition Coffee Drink Ceremony Marketing Plan in Addis Ababa |
Derese Simegnew Alehegn
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Abstract:
Preparation of coffee drink marketing is a small micro-economic in Ethiopian, we organizing our family-owned corporation in the at this time traditional way to preparing coffee drink at Addis Ababa at three sub-city administration. Ethiopian Traditional drink coffee marketing sells custom-made programs and related items to about money businesses, which use the drink coffee mainly for an important at this time in Addis Ababa. Ethiopian Traditional coffee ceremony will be have 7 employee's face scheduling, as Ethiopian Traditional' business is highly interesting at Addis Ababa city administration, with its greatest demand in the morning and lunch time specially. A major challenge facing drink coffee is how to increase profits and make better use of its resources during the off-season. An evaluation of the tradition coffee ceremony strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the tradition coffee ceremony growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of traditional culture and/or services targeted to whole customer functions. Since drink coffee markets a ceremony used primarily as a tool by its clients, it currently is considered a business-to-business marketer by traditional coffee ceremony.
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