Abstract:
The Mobile Commerce & Electronic-Commerce are emerging way to gaining profits and competitive advantage in any type of businesses. There is level of using and adoption rate is low in Pakistan as compared to other developed countries. In this study the researcher aims to investigate and analyze the determinants of consumer's intention towards adoption of mobile commerce also examine the factor which decrease the average revenue per user in the adoption of mobile commerce and identify the factors which slow the adoption of m-commerce. The intention of consumer's has been detected by analyzing and observing the phenomena or theories which are describing in (m-commerce). This research which supported with TAM model and diffusion of innovation theory and other variables such as perceived ubiquity, social influence and compatibility. In this study to check the effect of these variables with help of perceived usefulness on intention towards adoption of (m-commerce).The research was conducted through specific (questionnaire) with the sample of 300 people of students & employees of colleges, university, Banks and users of m-commerce who have smart phone and some experience about mobile commerce in Bahawalpur, south Punjab Pakistan. There is the problem of load shedding of electricity in Pakistan for internet user and other social media players. Therefore use of mobile devices over down that problem and can access easily anywhere, anytime to m-commerce. The compatibility has significant impact on PU towards intention to adoption of m-commerce. And also social influence good effect on PU towards adoption of m-commerce The main contribution of the study is that suggest many valuable strategies for the adoption of m-commerce in Pakistan. The adoption rate going to increase by giving free trial to customers, of m-commerce.
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