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| Job Skills and Marketing Executives Performance in Deposit Money Banks in South East, Nigeria |
Dr. Nebo, Gerald Nwora
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Abstract:
This study examined job skills and marketing executives' performance in Deposit Money Banks in South East Nigeria. The specific objectives include: (i) to identify the relationship between job skills and marketing executives' performance in deposit money banks in South-East Nigeria and (ii) to assess the influence of job skills on marketing executives' performance in deposit money banks in South-East Nigeria. Quantitative survey research design methodology was adopted for the study. Primary data was gathered from 334 bank marketing executives and 219 bank branch managers using structured questionnaire. Secondary data was gathered from already existing sales records supplied by 219 bank branch managers. Pearson's product moment correlation and regression analysis tools were used for testing the hypotheses. After data analysis findings revealed that: there was no significant positive relationship between job skills and marketing executives' qualitative performance in deposit money banks in South East, Nigeria and (ii) Job skills have no significant positive influence on marketing executives' quantitative performance in deposit money banks in South East, Nigeria. It was recommended that bank managers should pay adequate attention to those specific skills that are likely to influence both quantitative and qualitative performance of marketing executives by offering effective training, re-training and excellent supervision to marketing executives
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