International Journal of Academic Multidisciplinary Research (IJAMR)   Year: 2021 | Volume: 5 | Issue: 1 | Page No.: 106-111 Influence of Social Media as a Marketing Platforms for Food-related Products in the New Normal Nathaniel Nicolai B. Bermoy, Jerome Justine Jake De Guzman, Janna Lalaine De Guzman, Sofia Kaye P. Dela Vega, Lawrence Hernandez Jr., Moryne Trisha B. Ignacio, Shiela May Templado, Arabella O. Trinidad, Christopher DC. Francisco Abstract: The principal aim of the researchers was to know the influence of social media as a marketing platform for food-related products in the new normal. To achieve this aim, the researchers used a sample size of 55 senior high school students at Barcelona Academy located in Marilao, Bulacan in the course of the school year 2020-2021. The primary data gathering tools used in the study was a standardized questionnaire adapted from "Customer Perception Towards Social Media Advertising" by Suyash Jain, Kritika Navetia, and "To Assess the Impact of Social Media Marketing on Consumer Perception" by Zulqurmain Ali, Muhammad Aqib Shabir, Mashal Rauf, and Abid Hussain. The collected data were analyzed and treated statistically through the use of descriptive-correlational study. Results revealed that social media does not significantly affect customer value in online food products. That means that consumers prefer traditional marketing strategies or advertisements. We may safely conclude that social media does not have significant effects on marketing food products online. The study recommends that firms have to be more active and engaging towards their customers, be more innovative yet informative when advertising the product but not repetitive, and listen to consumers' feedback.