International Journal of Academic Multidisciplinary Research (IJAMR)
  Year: 2021 | Volume: 5 | Issue: 1 | Page No.: 166-183
Parental Awareness of Sexual Themes in Cartoons and Mediation in Children's Exposure in Anambra State, Nigeria.
Ogochukwu C. Ekwenchi (Ph.D), Gloria N. Izunwanne

Abstract:
Cartoons are usually associated with children but some cartoons contain sexual themes and children stand the risk of being influenced negatively. This study therefore was embarked on to find out if parents in Anambra State are aware that cartoons with sexual themes exist and whether they mediate their children's exposure to cartoons. This study was hinged on the Theory of Reasoned Action (TRA) and adopted the quantitative research design, the survey precisely, with the use of questionnaire as the research instrument. Data were sourced from 379 respondents and were analysed using descriptive statistics. Findings showed that most respondents are unaware that some cartoons contain sexual themes and they mostly do not mediate their children's consumption of cartoons. The study concluded that parents in Anambra State are unaware that cartoons with sexual themes exist and so, they do not mediate their children's cartoons viewing. Against this backdrop, the study recommends that concerned individuals should help create awareness through various platforms and that parents should check their children's cartoons viewing.