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| The Reality of Applying the Crisis Management Approach in the Egyptian Ceramic Companies |
AbdElaal AbdAllah AbdElaal, Mazen J. Al Shobaki, Samy S. Abu-Naser, Suliman A. El Talla
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Abstract:
This study aimed to identify the application of the crisis management approach in ceramic companies in the Tenth of Ramadan City, where the researchers used the descriptive analytical method, through a questionnaire that was distributed.The study reached a set of results, the most important of which are: The results clearly indicated the approval of the study sample from the members of the senior management that all of these elements are well applied in the ceramic companies under study. On the stages of the crisis clearly applied in the ceramic companies under study, the study sample of workers in the companies agreed on average on all elements of the strategy to change the direction of the crisis and that it was not applied in a significant way, the study sample of employees agreed to a certain extent on all elements of the crisis division strategy and the strategy Containment of the crisis and that it is widely applied. The study sample of workers agreed in an average way on all elements of the crisis management strategy and that it was applied in a non-significant manner. The approval of the study sample of the workers in a large extent on all the elements of the stage of signals and early warning and that they are applied in a small way, and finally the approval of the study sample of the workers in an average way on all the elements of the stages (damage containment, recovery of activity, learning) and that they are applied in an unclear and inappropriate manner. The study presented a set of recommendations, the most important of which are: the need for companies to be convinced of the importance and usefulness of having a crisis plan, working on developing basic steps for the crisis planning process, forming a crisis management team and selecting it efficiently, the need to address crises by working with plans. Training and preparing individuals to perform efficiently and effectively in crisis situations.
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