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| Effect of Resource Utilization Techniques on Competitive Advantage of Selected Firms in Nigerian Telecommunications Industry |
Ugboko, Lucky Nwakego and Ehugbo, Ikechukwu
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Abstract:
Resource management arose from the economic theory of scarcity. In order to fulfill organizational goals, the company must make decisions regarding how to plan, schedule, allocate, and govern resources efficiently. Organisations are constantly besieged with the challenge of resource scarcity, compounded with the threat of rivalry and competition, decisions on resource planning, allocation and control are beginning to make the difference between success and failure in the market place. This study therefore, focuses on effect of resource utilization on performance of selected Nigerian telecommunication firms. The study employed Resource-Based Theory. Survey research design was employed. The multiple regressions were used to test the stated hypothesis. The outcome of hypothesis testing revealed that there is a significant and positive relationship between resource planning and firm competitiveness in the Nigerian telecommunication industry at 0.572, furthermore, there is a significant and negative relationship between resource allocation and firm competitiveness in the selected telecommunication firms at -0.118. According to the findings, resource utilisation is a technique for effectively organizing and assigning workers as well as equipment for various projects or services while avoiding idle resources. The study recommended that to improve the level of resource allocation, managers of the selected telecommunication firms should employ work breakdown structure for all the staff so as to identify their area of competence and specialization.
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