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| The Reality of Strategic Planning In the Egyptian Ceramic Companies |
AbdElaal AbdAllah AbdElaal, Mazen J. Al Shobaki, Samy S. Abu-Naser, Suliman A. El Talla
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Abstract:
This study aimed to identify the reality of strategic planning in ceramic companies in the Tenth of Ramadan City, where the researchers used the descriptive analytical method, through a distributed questionnaire. The study reached a set of results, the most important of which are: The results of the study sample revealed the consensus of the senior management members on all dimensions of strategic planning variables in a good way in the ceramic companies under study. The approval of the study sample of the company's employees also showed in a small way that all of these elements are well applied, and the approval of the study sample of the company's employees in an average way that all the elements are applied but not announced by the long-term goals, and the approval of the study sample of the company's employees on an average that all The elements are widely applied and clear. The study presented a set of recommendations, the most important of which are: the need to pay attention to reviewing the role of strategic planning in ceramic companies and that the higher managements have a clear understanding and conviction of applying its variables at all organizational levels of the company to increase the level of performance. And work on the participation of all organizational levels in the strategic planning process. And the promotion of senior management to the principle of efficiency and effectiveness of the administrative levels.
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