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| The Impact of Strategic Planning for Increasing the Level of Performance in Egyptian Ceramic Companies |
AbdElaal AbdAllah AbdElaal, Mazen J. Al Shobaki, Samy S. Abu-Naser, Suliman A. El Talla
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Abstract:
Abstract: This study aims to identify the role of strategic planning in increasing the level of performance in ceramic companies in the Tenth of Ramadan City, where the researchers used the descriptive analytical approach, through a questionnaire distributed to senior management and employees in ceramic companies in Tenth of Ramadan City. The study reached a set of results, the most important of which are: the presence of a high level of strategic planning in ceramic companies from the point of view of the top management, while the results of the employees’ burden showed an average level of strategic planning, and the results showed a high level of performance from the point of view of the top management, while the results were Performance results are average from the employees' point of view. The results also showed a statistically significant effect of strategic planning in improving performance from the point of view of senior management and employees. The study presented a set of recommendations, the most important of which are: The necessity of having modern technology and administrative competencies capable of continuing to draw up strategies and having the experience to modify plans to suit the development of companies. Follow advanced scientific methods to monitor, employ and manage the available resources to reach the planned goals to increase performance levels. Carrying out training programs in the field of strategic planning for all employees, working on clarifying and translating the vision and strategy of the institution, working on clarifying the strategy and linking it to the objectives.
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