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| Effect of Intellectual Capital for Competitive Advantage in Brewery Industry of Nigeria Breweries Plc, Ama 9th Mile Ngwo Enugu |
Ekwochi, Eucharia Adaeze, Agbaji, Benjamin Chuwuma, Ajagu, Eyuche Helen
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Abstract:
The research work examined effect of intellectual Capital in Industry of Nigeria Breweries Plc, Ama. The objectives of the study included to: ascertain the effect of human capital on quality of the products of the brewery industry; determine the extent structural capital affects efficiency; identify the effect of customer capital on responsiveness of the brewery industry and assess the effect of innovational capital on the creativity of the brewery industry. The research method adopted by the study was the survey research method. The sources of data used were the primary and secondary sources of data. The population of the study was 308 while the sample size of 174 was determined using the Taro Yamane's formula. The major instrument of data collection was the questionnaire. The data collected were presented in tables using frequencies and percentages and analysed using the five point Likert scale. The hypotheses were tested using the F-ANOVA distribution formula. The findings included that human capital had a positive effect on quality of products. (F (141) = 2368.32, p = 0.05); structural capital positively affected the efficiency of the brewery Industry. (F (141) = 5235.33, p = 0.05). The study concluded that intellectual capital had a significant and positive effect in the brewery industry and it was recommended that management of industrial firms should protect their human capital as an aspect of intellectual capital so as to enhance the quality of products through sending the employees on training and retraining courses, management of industrial firms should arrange responsibilities and accountabilities that define the position and relationship between the members of the organization, management of industrial firms should maintain loyalty of valuable customers by understanding their needs and meeting them consistently and management of industrial firms should develop competence and ability to introduce new technology, products or service to the market by adopting innovation principles.
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