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| Hotel Security and Safety and Hotel Brand Choice in Port Harcourt, Rivers State, Nigeria |
Nzei, Justina, A.& Ekeke, John.N.,
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Abstract:
Hotel security and safety is of utmost concern to stakeholders in Nigeria, owing to growing incidents of violent crime, kidnapping, rape insurgency etc, with its attendant consequences in the tourism industry. The study examined the direct effect of hotel security and hotel safety on brand choice of hotels in four hypothesised relationships in the garden city of Port Harcourt, Rivers State, Nigeria. The descriptive study obtained data from 124 hotel guests in seven hotels in Port Harcourt using a well-structured questionnaire containing 15 items, with five demographic items. The result of the inferential statistical analysis using IBM SPSS Version 2.0 showed that hotel safety and hotel security were significant determinants of guest satisfaction and guest repurchase intention, respectively. Hoteliers and their managers operating in the hospitality industry are expected to build capabilities inhotel security and safety to enhance the satisfaction level of their guests and avoid cognitive dissonance and brands witching.
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