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| Historical Background of Consumerism |
Hasnat Ahmad and Prof.Dr.Zilakat khan malik
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Abstract:
The most History the overwhelming majority of the Earth's inhabitants have owned more or less nothing the clothes they stood up in some bowls a pot and a pan perhaps a broom and if things were going really well a few farming implements Nations and peoples remained consistently poor. Mandeville's dark thesis went on to convince almost all great Anglo- phone economist and political thinkers of the 18th century. There were, Nevertheless, some occasional departures from the new economic Orthodoxy one of the most spirited and imps- signed voices was that of Switzerland's greatest philosopher Jean-Jacques Rousseau shocked by the impact of the consumer Revolution on the manners and atmosphere of his native Geneva. The reforms of capitalism hinge on an odd sounding but critical task: a new kind of consumerism that conception of an economy focused around buying and selling services and goods focused on high needs
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