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Social Media and Covid19, Implications on Consumer Behavior and Social Life in Uganda |
Elias Semajeri ladislas
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Abstract:
This study is on how consumer behavior and the social life have been affected by what social media is spreading on COVID19.The objectives of this study are: examine the extent of democratization of information; examine the new Ecosystem of getting information. The researchers used the pragmatic approach exploring the survey of about 87 people individuals comprising of University students, transporters, media houses, and night club owners. The findings showed the extent of the social media on spread of Information about Covid19 and also how consumer behavior and social life have been affected.
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