Title: Digital Marketing Strategy and Customer Patronage of Online Businesses in Nigeria
Authors: OYAKHIRE Victor Alaba
Volume: 5
Issue: 4
Pages: 8-15
Publication Date: 4/28/2021//
Abstract:
This study examined the effect of digital marketing on consumers\' patronage of online businesses in Nigeria. The research design in the study was survey design because the study involved direct contact with a cross section of the respondents who shared s