Abstract:
This article discusses the problem and the possibilities of applying innovations in the tourism industry. Reveals the reasons, factors and determinants limiting the widespread introduction of innovations in the tourism sector, which, on the one hand, in the incomplete perception by firms of the innovation process, and on the other hand, in the small participation of the state in supporting firms that introduce innovative tools and elements of systemic management of innovation. In the course of considering the process of introducing innovations into the main activity in tourism, the main problems, features and key disadvantages of using the innovation management toolkit in this area were identified. In this context, the prospects for the application of innovations in tourism, a beneficial effect on the economy and a positive socio-cultural effect are revealed. In the conclusion of the article, attention is paid to the problems and prospects of building an innovative process in the tourism industry, the need to apply innovations and innovative products both in an organization to initiate positive shifts in tourism and for the development of the industry as a whole.
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