Abstract:
This study focuses on the impact of the SHS promotion strategies employed in the enrolment of Grade 11 Senior High School students of Calawitan National High School for the School Year 2018-2019. This action research is descriptive in nature. A total of 298 respondents were participated in the study 149 grade 10 students and 149 parents. The research conducted during the fourth grading period for the school year 2017-2018. Survey questionnaire was used to determine the satisfaction of parents and students in the promotion of senior high school program and SHS Expo. Also, the researcher formulated a series of intervention strategies that help the school to promote the Senior High School program such as awareness campaign on SHS program, distributions of pamphlets, symposium, community mapping and SHS Expo. The results of the survey questionnaire were tallied and tabulated. Weighted Mean is used to describe the considerations of parents and students in choosing Senior High School. And the weighted mean is range using likert scale. The result showed that there is a significant increase in the enrolment of grade 11 students after employing the intervention. The number one considerations of both parents and student in choosing senior high school is the facility of the school. At the same time, parents and students are not fully aware in terms of the curriculum and other programs of the senior high school. Since the intervention made are effective in increasing the enrolment it is recommended to continue the implementation of the crafted interventions to ensure the increase of enrolment. It is also recommendable for other schools with the same problem encounter to adopt the intervention made.
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