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| Using of Facebook App for Online Business |
Erica Myles A. Rosas, Xyra Nicole N. Tabor, Luis Gabriel P. Dela Cruz, Reina Cielo Bautista, Jasmin Rio D. Abedes, Jingray Dela Cruz Dayao
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Abstract:
The main objective of the research was Today in rapidly moving the world scenario, we can see change in every moment. The up gradation of new technology for Facebook was real changed for everyone to help one another. Digital marketing is one of the best way where marketer can improve their business through Social Media. This paper is an attempt to study the Using Facebook app for online business. This study also examined how Facebook app helps Business owners to wide their business that are motivated to use social media applications. In the present study, researcher has made the research on a single area in the field of social media, which is Facebook. An attempt has been made for association checking between the Customers and Business in respect of some demographic variables like Gender, Income, Age etc; also how many students used Facebook App for online business, does app help them for their study, if there will be an effect to them, shows if there seller or a buyer, awareness using this apps, if there experiencing knowledgeable using this kind of apps and lastly, if there selling profitable. For the analysis, graphic method applied to check the association between the how many people using this and why with reference to Facebook user. Factor analysis applied to identify the factors that influences to Facebook users for buying the product through online (help of Facebook.com), also the same analysis is used to find out the maximum and minimum variance of the factors which helps the researcher to reach their destination and also examined how Businesses are motivated to use social media applications to improve their Business. For this study researcher have collected 11 samples and given a positive conclusion from the consumer view, preferences about the result will help in Business industry to improve the Business and also help to the new marketer to set their Decision Support System use of Social Media.
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