Abstract:
The demand for medical products has grown exponentially with the spread of COVID-19 globally. The share of Chinese products has reached more than 80% among personal protective equipment. Pakistan's self-sufficiency in medical materials is limited as compare to the neighbors China. This study is based on the Depth-analysis adapted for Shandong Pharmaceutical Group (also known as Shandong S Company) by applying the marketing theory. Besides, many in-Depth investigations have been conducted to make and implement the S company's marketing process targeting the production of medical materials. To investigate the study, many interviews have been taken to the respondents. The respondents were the company employees, besides, the information was also collected from the company competitors, senior company members to encounter the business marketing strategy of Shandong S Company with the Pakistan, The study's data collection was based on the instrument (questionnaire) has been developed by conducting the pilot survey to verify it for its suitability in the local environment. The data was collected based on the questionnaire and the then screened for the further analysis. The 4Ps, STP and other analysis techniques has been used to analyze the data by the help of statistical tool (IBM-SPSS). The study results in providing the suggested strategies for the S company to market it with the Pakistan and to upgrade the Chinese medical material in the international market in more promising way.
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