International Journal of Academic Multidisciplinary Research (IJAMR)   Year: 2021 | Volume: 5 | Issue: 6 | Page No.: 247-254 Analyzing the implications of Social media usage on the university students in Pakistan: An Empirical Investigation Abdul Rahim Chandio, Syed Aamir Hussain, Manzoor Ali, Iqbal Amin Brohi Abstract: The usage of Social Media has become an integrating part of our modern civilization which is based on the applications and websites to enable the users for creating and sharing the information or content via social networking participation. This study is concerned to assess the impacts of the social media usage by the university students as they adopt the different applications during their study career in university, hostel and outside. For an empirical investigation survey questionnaires were used to collect the in which data 215 students ensured their response as they use the social networking applications including Facebook, YouTube, Twitter, and what sup. The findings revealed the impact of social media effect on the university students by means decreasing and influence their contribution in the development of learning, efficiency violation, bad socialization, addictiveness, impact psychologically, vitiate time management, ethical and health related issues. This quantitative research drew a random sample (N=215) of males (n=180) and females (n=35) who were administered a student perception questionnaire on how social media affects university students. Results indicate while most students use social media and spend several hours checking social media sites; there was a negative aspect to university students' use of social media. This research contains the cross-sectional study, random sampling, and follow the SPSS-18.0 to interpret the data. Moreover, this study is confined within a university and it requires following the longitudinal and reinterpretation of the research due to the human dynamic behavior and nature.