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| Perceived Prestige and Organizational Identification; Banking Sector Perspective in Nigeria |
Dibua Chijioke Emmanuel, Onyekwelu Njideka Phina and Nwagbala Chinelo Stella
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Abstract:
employee attrition is an existential threat to all organizations, therefore, most firms strive to keep their best workers. But some employees decide not to leave, even when the odds are against them. This study, therefore, examined whether the identification to the organization by employees who decided to stay back has any nexus with the reputation and image their organizations (banks) have with the outside stakeholders. A survey research design was adopted for the study, and the population was made up of 1278 employees of commercial banks working across the five south-eastern states of Nigeria. A sample size of 292 was selected through the use of Krejcie and Morgan 1970 formula. The instrument for data collection was a structured question, whose reliability was 87%, ascertained through the application of Split-half technique. The analysis of data was carried out through regression and hypothesis tested at a 5% level of significance. The result indicated that a 95% change in organizational identification is explained by changes in perceived prestige (R-Squared = 0.953781; F-statistics = 5984.412; P-value is 0.00000 < 0.05). It was concluded that PEP is a great determinant of employee commitment and loyalty to the course of a firm. Sequel to this, it was recommended that banks and their management should always strive to build a good image and perception in the minds of stakeholders.
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