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| Effect of Management Theory on Communication in Selected Marketing Co-Operative Society in Nigeria |
Umar, Muhammad Sani, Ekwochi, Eucharia Adaeze, Ede, Praise Tochukwu
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Abstract:
This work is on the effect of management theory on communication in selected marketing co-operative society in Nigeria. Communication is the act of transferring information from one person to another, creature and point to point. It could also be means of transmitting and conveying of ideas, attitudes, views and opinions from person to person, generation to generation, communication to a very large audience and vice versa. Social co-operative organization cannot survive without communication. Management theories are the set of general rules that guide the managers to manage an organization. Theories are an explanation to assist employees to effectively relate to the business goals and implement effective means to achieve the same. Management theory treats management as a set of processes to be perfected and streamlined to achieve perfect efficiency. Both types ignore human factors such as employee morale and engagement, which can cause results that challenge what the theories predict. Management theories all revolve around similar concepts. Managers are expected to handle processes, people, information and other duties as necessary. A manager may need to motivate their subordinate employees or determine how best to improve operational processes. Management theories provide frameworks for successfully handling those responsibilities. Therefore, management theory aid communication process to be effective in cooperative society.
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