Abstract:
This study aimed to validate the five selected DINESERV specifically Assurance,Emphaty, Reliability, Responsiveness and Tangibility and evaluate the service quality of Mang Inasal. It was hypothesized that DINSERV is a valid instrument in Fast Food Chain and service quality during this New Normal.The Factor Analysis indicated using the selected factors. Fast Food Chain displayed significantly different service qualities in terms of QSR, Casual and Dining. This Study uses the standard deviation to assess the perception of individuals.
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