International Journal of Academic Accounting, Finance & Management Research (IJAAFMR)
  Year: 2021 | Volume: 5 | Issue: 8 | Page No.: 62-74
E-CRM Success Factors as Determinants of Organizational Performance in The Telecommunications Sector in Gaza Strip
Sufyan Salem and Tahir Akgemci

Abstract:
This study aimed to find out the relationship and impact of E-CRM success factors on Organizational Performance in the Telecommunications Sector in the Gaza Strip. The study used a questionnaire consisting of (31) items as a tool to collect data from respondents. Data has been collected from 226 respondents and analyzed by SPSS in order to present the statistical indicators for variables. Hypotheses are formulated and analyzed to show the influence of independent variables on the dependent variable. This study found there is a significant effect of E-CRM factors on organizational performance in the Telecommunications Sector, especially system quality that resulted in the highest effect among the other variables. It indicates high users' perception of a system for retrieval and delivery of performance. Also, ease of use, navigation, interactivity and accessibility of a system that gives users the good power to communicate with customers and serve them efficiently.