International Journal of Academic Accounting, Finance & Management Research (IJAAFMR)   Year: 2021 | Volume: 5 | Issue: 9 | Page No.: 14-23 The Promotional Mix in Ezz Steel Company for Iron and Steel Is Between Reality and Ambition AbdElaal AbdAllah AbdElaal, Mazen J. Al Shobaki, Samy S. Abu-Naser, Suliman A. El Talla Abstract: The study aimed to identify the reality of the promotional mix in Ezz Steel Company for Iron and Steel. The study adopted the descriptive analytical approach, and the study population consisted of 1000 of the company's customers in the Sinai and Suez Canal regions. A random sampling method was used, and the sample size was 278 individuals, and data was collected through A structured questionnaire was prepared for this purpose. The results of the study showed that the advertising field got a high degree with a relative weight (68.3%). The field of personal selling got a high degree with a relative weight (69.86%), and the field of sales activation got a high degree with a relative weight (76.86%), while the field of publicity and publication got a high degree with a relative weight (78.64%). The study recommended the necessity of enhancing the concept of the promotional mix with its various elements (advertising, personal selling, sales activation, advertising and publishing), monitoring and directing companies that have been privatized to enhance the concept of promotional mix among their customers.