International Journal of Academic Management Science Research (IJAMSR)
  Year: 2021 | Volume: 5 | Issue: 9 | Page No.: 130-138
Competitive Strategy and Performance of Oil and Gas Companies in Nigeria
OYAKHIRE Victor Alaba, Prof. Akpan Patrick L.

Abstract:
Oil and gas companies in Nigeria are faced with volatile business conditions, competitive market environments, COVID-19 crises, high inflation rates and rapid technological changes. Organizations focus no survival and also find ways to improve their performance. The main objective of this study was to examine the effects of competitive strategy on the performance of oil and gas companies quoted on the Nigerian Stock Exchange. It explored the impact of strategic competitiveness and strategic market diversification on the performance of oil and gas companies in Nigeria. The annual financial statements of Total Nigeria Plc, 11 Oil Nigeria Plc and Conoil Nigeria Plc companies listed in the Nigerian Stock Exchange were used for this study. The study used a panel research design. Descriptive statistics and regression technique were used for the analysis. The findings showed that strategic competitiveness has a positive effect on net profit, while strategic market diversification has a positive effect on turnover. Therefore, the study recommends that management of oil and gas companies should take advantage of strategic competitiveness and strategic market diversification to increase their net profit and turnover.